Directories help local businesses
In the world of marketing Australian businesses, there are various advertising techniques that one can choose from like newspapers, pamphlets, TV or radio commercials, and online marketing.
Of all, one of the most effective ways is having your business listed on a local business directory.
Directories help local businesses to be spotted instantly in any search as well as gain wide recognition.
In this article, we will cover some of the benefits for business owners.
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A good local directory does specific and targeted marketing
A local business needs local online exposure. This is because local consumers prefer to shop at local businesses whose line of products or services are well-defined.
By getting exposure on a local directory, it helps your business to become more targeted, connects your business to local customers, and expands the scope of your business brand.
Through this, your business can better fulfill the needs of it’s specific customers that it has generated through a local directory.
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Local directories give a business a strong competitive edge
Virtually all local businesses face tough competition for customers and space. But by registering with an Australian online business directory, those businesses which do not have an online presence can now gain recognition that will enhance their competitive edge.
Through this, the business can reach more new customers.
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Local directories can give you a very cost-effective online presence
For a small business that is running on a tight budget, it may be costly to add the burden of creating a business website.
Commercial websites require the services of a web developer and other technicalities which is costly when compared to being listed with a local business directory.
On the other hand, a good local directory can offer you all the benefits of having a website, and without the costly maintenance.
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A local directory can instantly boost the visibility of your business
Local directories can make your business visible to many local customers needing your services.
This is because search engines love well built, organised, and well-managed business directories.
Search engines like Google and Ask search like using such sites and thus, if your business is listed on a good local directory, it will receive high visibility as well as increased search rankings.
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Some Australian local directories will increase your online authority
This it does by enforcing how legitimate your business is to customers who see your business in the directory.
Another form of authority that your business enjoys is the value placed by search engine links that originate from the business directory of which your local business is registered with.
But watch out. There are risks associated with local directories.
With hundreds of local directories out there, it is important to note that most local directories do not vet the businesses they list, meaning that there is a risk of them profiling unlicensed and unethical operators.
At Tradebusters Connect, we believe an intense vetting process is a necessary diligence function for the protection of customers. This should be considered before you take any step in having your business listed in a local directory.
One of the major risks customers face with businesses listed on other local directories is the proliferation of inconsistent information provided by some of the listed businesses.
A recent survey indicated that about 37 percent of customers would take their money elsewhere once they notice that a business’ website is plagued with inconsistent information while another 32 percent of customers will not consider buying or seeking the services of business with wrong contact information listed in a directory.
Another risk associated with using a local directory is that they’re overcrowded most times, making it difficult to get the needed services and support with businesses listed in there.
This is certainly not ideal for a business owner who will now have to compete with so many competitors, as well as daunting to customers as they will have to spend so much time while choosing a particular product or service. It is therefore important you engage the services of a trusted business directory that has built a reputation over the years.
About Tradebusters Connect and our Top 3 Local Business Pick Directory
At Tradebustersconnect.com.au, we pride ourselves as being the only local directory in Australia that fully vets each business listed on our directory. We vet, interview, and conduct in-depth reference checks before adding any business to our directory.
This saves consumers time as well as eliminates any potential risk of dealing with an unethical business operator. Our mission is to continue to grow Australia’s most extensive network of service providers while maintaining our reputation for being the “trusted choice” business directory to consumers.
Looking for a trusted local directory in your area?
At Tradebusters Connect, we profile only your local area’s best business owners. From local trades, to real estate and finance service providers, we have you covered.
Other Useful Links:
Hills District and Castle Hill Local Directory
Inner West Sydney Local Directory
Blue Mountains Local Directory
Canterbury – Bankstown Local Directory
Lower North Shore & North Sydney Local Directory
Sutherland Shire Local Directory
Chatswood & Upper North Shore Local Directory
Northern Beaches Local Directory
Camden – Narellan Local Directory
Eastern Suburbs Local Directory
Campbelltown – Macarthur Local Directory